LOS ANGELES, Calif., Jun. 01, 2001 -- Grammy Award-winning music composer, producer and musician Jeff Elmassian today announced the relaunch of his original music production and publishing company, Endless Noise. The announcement signals both the end of Elmassian’s digihearit? banner and a heightened marketing approach.

“When my original partners and I decided to launch Endless Noise in 1993, we had some very ambitious goals for making contributions to music and sound design for filmed entertainment ­ and although the company ultimately shut-down, we accomplished a lot,” Elmassian said. “Endless Noise still represents my ideal for cutting-edge innovation in music and sound design, so it’s very exciting for me to be able to focus my efforts through the company that best represents my original vision.”

The music producer and sound designer behind the acclaimed Nike “Freestyle” commercial (which now has its own MTV music video and half-hour “making-of” special, and which was named “Top Spot of the Week” by Shoot Magazine and is among AdWeek’s Best Spots of 2001), Elmassian also composed and produced the original score for the equally sensational Nike “Hackeysack” national spot featuring Tiger Woods’ phenomenal performance bouncing a golf ball.

Elmassian’s credits also span feature films and television programming. Last year, he earned his first Grammy Award for "Best Musical Album for Children" as the producer of the soundtrack for Columbia Pictures’ "The Adventures of Elmo In Grouchland." He lists creating songs and music for kid- oriented movies at the top of his list of aspirations.

“My writing partner and I are currently discussing our first of several music-driven movie projects for kids to selected Hollywood studios,” Elmassian noted.

With new commercial projects growing from the success of Nike “Freestyle,” Elmassian is now focused on responding to the increasing demand for his talents and those of his team.

“My team and I love working with clients to create music and sound designs that sell projects,” Elmassian concludes. “We’re looking forward to continuing our relationships with the best in the entertainment and advertising industries ­- and to beginning relationships with the next wave of talented newcomers.”

About Endless Noise, Inc. Originally established in Santa Monica in 1993, full-service music and sound design company Endless Noise was relaunched in 2001 to compose and produce innovative and cutting-edge music and sound designs for feature films, television programming and commercials. Building on its principal’s award-winning accomplishments and solid track-record working with leading entertainment companies and ad agencies, Endless Noise offers the proven ability to create the perfect music and sound design for the world’s most ambitious projects. For more information, please call 310.581.4133 or visit www.endlessnoise.com. # # #