TerraTec Creates New Division for Professional Audio Cards and I/O Solutions
NETTETAL, Germany (Feb. 27, 2003) -- TerraTec Electronic is setting its Professional Audio Cards and I/O Solutions division on its own two feet. Beginning in March 2003, all TerraTec products for professional musicians and producers will be marketed under the brand name TerraTec Producer.
This business unit has been structured with dedicated sales and product design teams. TerraTec Producer features a unique design, differentiating the line from other TerraTec product families. The same holds true for other marketing tools such as fairs, ads and packaging. [an error occurred while processing this directive]Presided over the repositioning is sales director Dirk Cervenka, who joined the company three months ago from Steinberg, where he was Pro Audio sales director since 1998.
A new name is set to debut at the Frankfurt 2003 Musikmesse. All new TerraTec professional products will thereafter be marketed under the new PHASE brand. The new PHASE series is the designated short- and medium-term successor to the EWS product line. The company's stand in hall 5.1 will showcase a completely revamped product range.
TerraTec Electronic will also present the MIC2 / MIC 8 and the digital converter ViceVersa, which were unveiled at the NAMM show and are now available. The company hints that at Musikmesse that it may also present new external USB and FireWire solutions, among other innovations. In addition, the PHASE 88 -- the successor to the legendary MT EWS88 -- will make its first public appearance.
For more information, go to www.terratec.com.
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