Metropolis DVD Producing Bonus DVDs for Record Labels Looking to Spur CD Sales
NEW YORK CITY (Mar. 07, 2003) --
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| Second menu for bonus DVD packaged with The Donnas' "Spend The Night" (click image for larger view). |
In support of what may literally be a war for survival, Metropolis is helping record companies combat piracy by creating award-winning designs for bonus DVDs for projects such as The Donnas’ “Spend The Night” (Atlantic Records), Pink’s “M!ssundazstood” (Arista Records), P.O.D.’s “Satellite” (Atlantic Records), Clipse’s “Lord Willin’” (Arista Records) and Janet Jackson’s “All for You DVD Edition” (Virgin Records, full-length, limited edition)—all in an effort to entice consumers to own the CD the old-fashioned way—by buying it.[an error occurred while processing this directive]Borrowing a technique that’s helping to drive record-breaking sales of movie DVD’s, Metropolis DVD specializes in creating features that add value to CD album releases. “By creating added value and content for the consumer, the bonus DVD format has helped sales considerably on P.O.D.'s Limited Edition release of ‘Satellite,’” said Gloria Gabrielle, Vice President of A&R Operations, Atlantic Records. “It was also a great way to introduce The Donnas to the public on their Atlantic debut."
“Music companies are under tremendous pressure to ‘de-Napsterize’ their business,” said Metropolis DVD President David Anthony. “In their attempt to develop solutions to the on-line piracy problem, music industry professionals are continually on the lookout for new strategies and options that will help to protect what are major investments, both for the artist creatively and the music company financially.”
"We are excited about the DVD format as a new way for fans to access their favorite artists on video,” said Aahmek Richards, Head of New Media and Director of On-line Marketing at Arista Records. “Metropolis DVD really 'gets it' and the Pink bonus DVD they created for us is a great example of that."
“We’ve actually seen albums which have been out for a year increase their sales 200% or more, week over week, when one of our bonus DVD’s was added,” said Anthony. “Bonus DVDs are a relatively inexpensive way to add a compelling addition to the CD that not only gets fans closer to the artist but offers them something unique which they can only get by buying the CD. Our challenge is to create something that fans feel they have to have.”
About Metropolis DVD
Metropolis DVD is an award-winning design and production studio specializing in DVD creation for the entertainment industry, providing complete film and video production capability, as well as compression and authoring. Metropolis offers clients full-service, concept-to-completion creative services, including the design of interactive menus, special documentaries and featurettes.
For more information, go to www.metropolisdvd.com.
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