The 5.1 Migration
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From Stereo to 5.1
Philip Loeb, mixer at Sound Lounge in New York, went the other way with a recent Pepsi spot. Originally mixed in stereo by Sound Lounge President Tom Jucarone, it needed to go to 5.1 for theatrical use. “We put the music into the rear speakers and pushed some of the low frequencies into the LFE channel,” Loeb explains. He notes a difference between how broadcast and cinema measure sound: broadcast generally caps levels at +12 with transients allowable to about +14; theater sound is based on an average of the entire program’s volume, arrived at using the Dolby LEQ system. “Because it’s an average they’re measuring with, you can have louder transients. But if there’s a music bed to the commercial spot, as there often is, that establishes the average.”
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A final consideration is whether surround channels add or detract from the message. That same debate, in the form of where to put the listener, is ongoing in the music-mixing community. Loeb’s experience reflects that of other commercial spot mixers: agencies have been surprisingly non-ideological. “They’re not being conservative in terms of using the surrounds,” he says. “They’re going with what they think sounds right on a case-by-case basis, which is great.”
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| Elyse Schiller and Kathryn Korniloff |
A new audio company is music to our ears! Introducing Fruit/Shake, based in Toluca Lake, CA, and founded by Elyse Schiller, of Shake-a-Leg Productions, and Kathryn Korniloff of Sonicfruit. The new alliance offers original music composition, sound design, and audio post-production. Their first project is a music re-branding package for GSN (pg. 11) .... What do you get when you put an agency and a client together willing to take risks? A ‘rather good’ spot! Inspired by the Veitch brothers’ “We Like
The Moon” animated clip, The Martin Agency’s “We love the Subs” features animated ‘spongmonkeys’ singing about Quiznos. The brothers recorded the track at RainMaker (Richmond, VA), and created the animation in the UK. Live action and animation were edited together by Greybox’s Devin Bousquet .... Target finds yet another innovative way to integrate their logo. “Raining Bullseyes” begins with a child blowing on a dandelion whose fluff turns into Target bullseyes and continues to showcase people in situations with the incorporated logos. “It was a perfect combination of directing and effects work,” says Lost Planet’s editor Paul Martinez. Ring of Fire integrated the logos into the spot. 
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