Las Vegas, April
4, 2000 -- Killer Tracks, the third largest production music company
in the U.S. and a division of BMG Music Publishing Worldwide, will debut
the world's first large-scale production music library available in
Dolby digital 5.1 surround sound at the annual National Association
of Broadcasters (NAB) convention April 10-13 in Las Vegas.
Also
at the convention, Killer Tracks will announce a digital download partnership
with Beatnik, the online music service founded by Thomas Dolby. Starting
with selections from the Killer Edge collection of production music,
Killer Tracks will become the world's first production music company
to offer music in Dolby Digital 5.1 surround sound. This ground-breaking
format, targeted to producers of feature films, movie trailers, DVD
releases, software games, HDTV, commercials and network shows that already
broadcast in Dolby digitial 5.1, will provide unparalleled sound quality.
Throughout the year, Killer Tracks plans to convert the remainder of
its 800 CD catalogue to Dolby digital 5.1 surround sound. Killer Tracks
will also announce its partnership with Beatnik, the online music service
founded by Thomas Dolby. Through the deal, Beatnik will offer digitized
production music from Killer Tracks that can be downloaded through the
http://www.beatnik.com website.
To mark the occasion, Killer Tracks has scheduled a 'meet and greet'
with Thomas Dolby in the company's NAB booth on Tuesday, April 11 from
Noon to 1 p.m. In addition to founding the Beatnik website, Dolby is
best known as a hit recording artist ("She Blinded Me With Science").
"Electronic delivery of music in no longer something to dream of;
it is upon us today," said Gary Gross, Senior Vice President
and General Manager of Killer Tracks. "Beatnik has allowed Killer
Tracks to get in on the ground floor -- offering us a turnkey method
to serve new clients in new ways. We are very excited about the new
business opportunities that will be opening for Killer Tracks as a result
of our relationship with Beatnik."
Other advancements
to be announced by Killer Tracks at NAB include the unveiling of the
company's new logo as well as the final beta version of the company's
BMG Track Search (BMGTS). The BMGTS system will allow Killer's clients
to quickly access over 55,000 musical selections from Killer's leading
catalogues. Using an interactive desktop application, clients can conduct
searches by track title, composer, genre, track length or by the BMG-represented
catalogues including the Killer Tracks library, NJJ, Atmosphere, Koka
Media and Chronic Trax.
If a user is not sure of the exact sound needed for a project, the track-search
application provides "intuitive" recommendations of music selections
to complement the project's goals. These recommendations are based on
the user's aesthetic preferences, such as mood or tempo. The user's
preferences also can be added to the search database for future reference
and fast retrieval. The BMGTS system is currently available in both
Windows and MAC formats. As the internet will play a major role in the
future of the Production Music industry, Killer Tracks is aiming to
launch its song search engine online.
Founded in October 1989 by Sam Trust and now led by Senior Vice President
and General Manager Gary Gross, Killer Tracks has grown from an original
catalogue of 30 CDs to nearly 800. The company has developed a reputation
as the premiere music source for all needs, ranging from classical through
period pieces to cutting-edge club music. Acquired by BMG Music Publishing
in 1992, Hollywood-based Killer Tracks has bolstered its presence in
the industry with Killer Latino, Killer Classics, NJJ and Chronic Trax.
The acquisition of Audio Action by Killer Tracks in 1997 has given the
company representation of other non-U.S. music libraries, including
Koka Media, the number one production music company in France. Killer
Tracks also represents BMG Music Publishing's international production
music companies, including Atmosphere, Cezame, K-Vox and Match Music.
With these companies, Killer Tracks now contains a catalogue of over
55,000 musical selections. With 47 offices in 36 countries around the
world, BMG Music Publishing is one of only four multinational music
publishing groups. BMG Music Publishing is a unit of BMG Entertainment,
the $4.6 billion a year music and entertainment division of Bertelsmann
AG, the $16.4 billion a year worldwide media enterprise. BMG Entertainment
has operations in more than 53 countries around the world.
Source: Killer Tracks
Web Site: http://www.killertracks.com